Five hands-on growth operators with paid-media, attribution, and GLP-1 / telehealth experience — built for a 10–20 hr/month foundational engagement before Bornvia scales spend.
Ash's clarification reframed the shape of the role. We're now optimizing for hands-on growth-engineering chops in a 10–20 hr/month consulting engagement — not a strategic CMO who delegates the setup.
"Specializing in DTC, CPG, subscription businesses, SaaS, and telehealth companies."
Already a fractional CGO/CMO — Bornvia's 10–20 hr/month engagement model is exactly how he sells. $900M+ in media spend managed across career, with a stated focus on unit economics and net profitability.
Direct GLP-1 + telehealth client list: Vault Health, Shapely (physician-led GLP-1 weight-loss), Pip Diabetes Care, Quantbiome, VitalityRx. Two 9-figure exits — Freshly ($5M→$200M ARR → $1B Nestlé) and Nutrafol (→ Unilever).
"$10M+/month at Cerebral. Founded hw lab — a fractional growth agency built for health DTC."
Cerebral Performance Marketing Lead, Paid Social: managed $10M+/month budget across Meta, IG, TikTok, Snapchat, Reddit. Scaled spend from $400K → $1.6M/month in 4 months.
Cerebral lived under DEA scrutiny during his tenure — knows regulated paid media architecture, hashed-PII pixel patterns, and how to keep accounts alive when ad policy turns hostile.
Now founder/CEO of hw lab, a fractional growth agency built specifically for health & wellness telehealth brands. Active engagements ongoing.
"50% CPA reduction at Minded via Offline Conversions API. Halved CPP at MIRROR via Shopify ↔ Facebook OCA pipe."
At Minded (prescription mental-health telehealth), implemented Facebook Offline Conversions API → 50% CPA reduction from increased data freshness. Scaled the brand from five-figure → ~$500K/month.
At MIRROR (post-iOS 14.5 era), built Shopify → Facebook OCA pipe via Zapier — halved cost per purchase when most DTC brands were losing attribution overnight.
Three telehealth employers across heavily regulated categories: Minded, Bicycle Health (opioid use disorder — max regulation), Nu Image Medical (weight-loss / telemedicine).
"Growth at Eden (Ozempic / Wegovy telehealth) + Superpower (AI health/longevity). Built the GLP-1 paid playbook."
Eden — doctor-designed weight-loss medication plans via telehealth (GLP-1 / semaglutide). Scaled to 8-figure MRR using paid + lifecycle levers. The exact category playbook if Bornvia ever expands GLP-1-adjacent.
Superpower — AI-powered longevity health app. 10× annual subscriptions post-Series A through paid levers. Knows subscription unit economics cold.
Earlier marquee work at Airbnb Experiences (1,000% bookings increase), Tubi (9× YoY MAU), and Catalyst Growth Partners ($100M+ incremental revenue across clients).
"First marketing hire at Apostrophe (DTC telehealth, acquired by Hims). Built the subscription model that drove the exit."
Apostrophe Head of Growth — first marketing hire. "Helped them reshape their market offering... created the subscription model which was the key reason they were acquired" by Hims/Hers. 15+ years senior growth experience, $10M+ budgets.
Join Fridays — GLP-1 / weight-loss telehealth. Direct exposure to the regulated prescribing-driven acquisition model Bornvia may face.
Tawkify (matchmaking marketplace) — two-sided supply-and-demand acquisition dynamics directly analogous to Bornvia's surrogate ↔ agency marketplace.
| Dimension |
Jordan Finger
Fractional CGO — telehealth specialist
|
Jose Carlos Otero
Ex-Cerebral Paid Social Lead
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Brayden Cruz
CAPI-in-telehealth specialist
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Michael Sutyak
Eden GLP-1 / Superpower growth
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Juan G. Jaramillo
Ex-Apostrophe + Fridays GLP-1
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|---|---|---|---|---|---|
| Hands-on paid-media operator | Senior — managed $900M | ⭑ $10M+/mo at Cerebral | ⭑ Direct operator — $500K/mo | ⭑ Multi-channel paid lead | $10M+ budgets at Apostrophe |
| Telehealth depth | Vault, Shapely, Pip, VitalityRx | Cerebral (Series C scale) | ⭑ Minded + Bicycle + Nu Image | Eden + Superpower | Apostrophe + Fridays |
| GLP-1 / metabolic experience | ⭑ Shapely client (GLP-1) | Cerebral expanded into GLP-1 | Nu Image = weight-loss adj. | ⭑ Eden = direct GLP-1 | Fridays = direct GLP-1 |
| Attribution / CAPI / S2S | $900M media implies depth | Cerebral S2S stack era | ⭑ ONLY documented CAPI in dataset | Inferred from scale | Apostrophe attribution era |
| Compliant / regulated infra | Multi-client regulated DTC | Cerebral DEA scrutiny era | ⭑ Bicycle Health (opioid) | GLP-1 = regulated by default | Apostrophe = LegitScript era |
| Fractional fit (10–20 hrs/mo) | ⭑ Already runs fractional CGO | ⭑ Owns hw lab fractional agency | Project-based, $15K, available | Founder-mode (may be busy) | Active fractional consultant |
| Setup / 0→1 muscle | 9-figure exits proves it | $400K→$1.6M/mo in 4 mos | ⭑ CAPI setup = THE foundation work | 10× post-Series A | First marketing hire at Apostrophe |
Tell us which two or three names you'd like to engage. We'll handle outreach, scheduling, scoping the 10–20 hr/month engagement, and briefing them on Bornvia ahead of the call.
Reply with two or three names. We'll prep their dossier including tracking-stack diligence questions.
30-minute conversations. Bornvia leadership + candidate, with an explicit attribution / S2S probe.
10–20 hrs/month, monthly retainer or hourly. Foundational setup → tracking audit → first paid test.